When it comes to marketing, there are significant differences in expenses between B2B (business-to-business) and B2C (business-to-consumer) markets. B2B marketing typically involves targeting a ...

Despite their differences, B2B pharmaceutical marketers can learn a great deal from their B2C counterparts ... when advertising to the businesses between them and the end patient.

The lines between B2B and B2C brands are dissolving, with both requiring powerful brand experiences to reach audiences and gain loyalty, says Wayne Deakin, global creative principal at Wolff Olins B2B ...

In the motorsport context, sponsorships are not just marketing tools, but become powerful levers for creating B2B ...

Discover how LinkedIn's new video and AI tools are reshaping B2B marketing strategies and influencing buyer decisions. LinkedIn has rolled out new tools and features to support B2B marketers in ...

They share historical ties, a love for beer, loads of blond hair between their inhabitants, and both use the word überhaupt (anyhow/anyway). But apart from that, these two countries are distant ...

That difference leads to all kinds of picture-quality effects, some of which favor LCD (and QLED), but most of which favor OLED. Aside from the US brands mentioned above, Panasonic, Philips ...

Originally designed for diabetics, continuous glucose monitors are now drawing interest from young consumers looking to ...

“AI-detection tools may detect the use of AI, but there’s a huge difference between AI-generated and AI-assisted.” Substack ...