Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority. But those things will happen only if the marketing funnel is ...

To unlock this potential of full-funnel measurement, the industry must explore new approaches that integrate data across touch points, measure long-term effects and reinforce nuanced marketing ...

Crafting a content marketing strategy that drives results requires a deep understanding of the different stages of the ...

To guide the potential customer in the right direction, you need a well-thought-out content marketing funnel in which each piece of content plays its allotted part. Semrush has done a great deal of ...

Content has never been more important or more complex. Understand the shifting content landscape and how brands can and ...

But, more than a decade on, we now know that companies that become too seduced by these short-term results will suffer in the long term. That’s because our research shows a focus on lower-funnel ...

Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount Advertising’s Performance Now summit in New York ...

Moreover, it has survived relatively intact, despite the meddling of successive generations of marketing and management theorists. If your job involves thinking about the interaction between people ...