Color is one of the most powerful tools in fashion, capable of enhancing your natural features or, unfortunately, dulling ...

“Dark brown hair is flattering and suits most occasions and styles, and it's low-maintenance," Kusero continues. “It blends ...

Finding the perfect pair of glasses is difficult, but here's how to do so while considering your face shape, skin tone, lifestyle and personality.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Sydney Sweeney just switched things up with her hair, and yet again we are obsessed. The actress has ditched her signature ...

And if you have a "cool-toned" color in your hair? Ibarra says ... She takes into consideration a client's skin tone and eye ...

If you’re looking for a new drugstore foundation, it’s more than choosing the right shade or coverage. Check out the top ...

Dior Brings Dior is bringing its signature Lip Glow to life with the help of it muses global superstar Jisoo, actress Anya ...

The holiday season is in full swing, and we've rounded up 30 stunning Christmas eye makeup looks to inspire you.

Plus, everyone — no matter their natural lip color — can look good wearing it. I wanted to keep an eye on the trend, so I ...

As our skin ages, it’s important to be more selective with the products we put on our skin. A good concealer can be a ...

Pantone just announced its 2025 Color of the Year, Mocha Mousse. We asked design experts how to incorporate this earthy brown into your home.