One of the underestimated challenges of modern science is keeping beer as cold as possible during leisurely consumption. It seems that a scientist has invented the optimal glass shape for this.

In hot weather, you might find yourself gulping down a cold beer faster than usual ... an innovative solution in the form of a "slow beer glass." It's well known that the shape and thickness ...

In these cases, it's typically a marketing ploy by the brewer to imply the beer within is of draft quality. Beer poured into ...

Part of that positioning is having a Star Quality program which trains bartenders to perfectly pour a draft Heineken.