It must be difficult to recapture the right toasted crispness of real Cheerios, because, like the two brands above, Kroger ...

The CPG giant is turning to the nutrient to help keep the legacy brand relevant as many consumers ditch cereal for other ...

General Mills iconic Cheerios cereal expands with two new flavors. Answering consumers' demands for more protein, Cheerios Protein, in cinnamon and strawberry, changes the food conversation in a ...

Cheerios is expanding its cereal offerings in a move that fans say is an effort to stay “competitive.” On Dec. 12, the breakfast food brand announced that it was rolling out two new versions ...

This week in branding news, Cheerios bulked up, Orangetheory dialed back its intense look, and the NBA took a risky shot with a recreation of its iconic “Jingle Hoops” ad. Here’s everything ...

The authors also exploited the so-called "Cheerios effect" as a means of self-assembly to create clusters of tiny ethanol-powered robots. It all adds up to a type of capillary action. Basically ...

8 Hot Cereal Recipes You Need This Winter "Starting the ... we specifically created Cheerios Protein with families in mind. We wanted it to taste great and to preserve the iconic Cheerios shape ...

In a small saucepan over medium-low heat, melt the butter. Remove from the heat and add Worcestershire, seasoning salt, ...

Ever watch what happens to the last bunch of Cheerios left floating in your breakfast bowl? The oat rings tend to cluster on the milk’s surface as if they had a magnetic attraction. Known as the ...