This paper explores international research that illustrates the importance of augmented reality strategies among audiences, and highlights its power for brands who wish to engage deeply, influence ...

Virtual and augmented reality tools have reached a level of ... AR to improve efficiency and reduce costs in production. The importance of manufacturing The efforts underway to strengthen the ...

But augmented reality glasses from the likes of Magic Leap had just started coming to market, and he wondered whether they might be able to project virtual lines onto the ground to act as cues.

Google, in collaboration with Samsung, is transforming the landscape of augmented reality (AR ... underscores the importance of a unified ecosystem. By collaborating with these industry leaders ...