About a year and a half ago, in May 2023, Mexico’s Modelo Especial became the most popular beer brand among U.S. consumers and has remained so ever since. It was not an unexpected ascension.
President-elect Donald Trump has shared on Truth Social that he intends to impose 25% tariffs on imports from Mexico and Canada immediately after he is sworn in.
Last year, a Mexican beer, Modelo Especial, became the top-selling brew in the United States, in dollar terms. A 25 percent tariff could push up the price of brands such as Modelo Especial and ...