The brand communication platform should consist of key strategy statements – from the brand vision, a brand positioning statement to the key selling messages.

Trinity Brand Group and Founders Brewing set out to help consumers “have it all: with a recent collaboration in which the duo ...

Learn the key elements of a personal branding action plan, a strategy that helps you create and communicate a unique and consistent image of yourself to your target audience.

As marketers continue to look for inspiration in campaigns and culture of the past, the savviest will focus on brand truths to make meaningful connections.

Sri Lankan authorities are bringing together all stakeholders in tourism at a conference in January to finalise a nation ...

PUMA has teamed up with Adam&EveDDB for a bold new global brand strategy. Takeaway Points PUMA teams up with Adam&EveDDB for ...

In today’s digital world, branding is everything. It’s how businesses differentiate themselves, create lasting impressions, ...

Hello there! I'm Roman. I am an experienced digital marketing manager, passionate, creative and very results-oriented, with over 6 years of professional experience in the areas of: B2B digital marketi ...

What does a modern brand plan look like? In these articles we have discussed critical elements of strategic and brand planning, some that overlap and some that are unique to their particular process.