The brand communication platform should consist of key strategy statements – from the brand vision, a brand positioning statement to the key selling messages.

As marketers continue to look for inspiration in campaigns and culture of the past, the savviest will focus on brand truths to make meaningful connections.

In today’s digital world, branding is everything. It’s how businesses differentiate themselves, create lasting impressions, ...

Hello there! I'm Roman. I am an experienced digital marketing manager, passionate, creative and very results-oriented, with over 6 years of professional experience in the areas of: B2B digital marketi ...

What does a modern brand plan look like? In these articles we have discussed critical elements of strategic and brand planning, some that overlap and some that are unique to their particular process.

While digital platforms will continue to dominate, the most successful campaigns of 2025 will extend beyond the screen.

TARPON SPRINGS — City Manager Charles Rudd offered city commissioners a sample of his philosophy, along with a report and ...

It’s long been the Glitter Strip, the Goldie, the tourist capital. But Melissa Donnelly has a new way of seeing our city.

Chesapeake-based Dollar Tree declared that they are ready to make certain modification in the middle of President-elect ...

A global survey among 12,000 luxury retail employees finds widespread job dissatisfaction. So much so that over half are ...

At B2B World Fest, brand champions squared up to demand-driven pragmatists to duke it out over which is the prime mover in ...