Accor has been expanding its share of luxury hotels by debuting the Orient Express brand and fine-tuning others, like Raffles ...

Regent Seven Seas Cruises® has unveiled its new brand positioning, featuring its “Unrivaled at Sea” tagline. The company also announced its global brand campaign called “Nobody Does It Better” in a ...

The University at Buffalo amplifies ambition for students, faculty, staff and the community, offering vast possibilities for achievement in a diverse, supportive and creative environment. As New York ...

A refreshed brand positioning and a new global brand campaign have been unveiled by Regent Seven Seas Cruises. The re-energised branding features a fresh creative look specifically designed for use in ...

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Learn how to create a premium brand strategy and differentiation that will help you charge higher prices, attract loyal customers, and stand out from the competition.

Consider Porsche. With its legacy rooted in high performance and luxury, Porsche’s powerful brand position meant it could easily pivot and transition into the electric vehicle market.

With Generation Z becoming the primary protein purchasers within the next decade, producers should be adapting their products now.

Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. This article explains why you must ...

Your browser does not support the video tag. Changing your app icons on Android is easy, but it is also a non-intuitive process. But if you wish to maximize your ...

For the brand, this overlap represents a challenge and an opportunity: Positioning its product as performance-enhancing yet safe, while addressing the concerns of competitive athletes. We've known ...