In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan ... brand communication platform should consist of ...

This article is the last in a series of three from Osprey Health Consulting. In this third article we will cover the importance of insight and measurement in brand planning and provide the brand ...

“These high turnover rates are extremely problematic for the industry given the essential role of ... [+] client advisors as competitive assets in the customer journey,” the CXG report states.

As marketers continue to look for inspiration in campaigns and culture of the past, the savviest will focus on brand truths to make meaningful connections.

Carlton & United Breweries’ (CUB) Hard Rated – once known as Hard Solo – has launched a cheeky new brand platform via Clemenger BBDO. Celebrating cheeky acts — like using a run club as a ...

If your marketing isn’t aligned with your niche, personal brand, and skills ... to your favorite social platform. The most successful agents have a marketing plan that’s specific and focused.

- The last entry to the house is 45 minutes before closure. - The last entry to the Gardens is 30 minutes before closure. - The last orders in the Tea Room are taken 30 minutes before closure.

A new year means a new Fierce Biotech Fundraising Tracker to record all the venture capital being funneled into the industry for 2024. We're bumping up our reporting criteria from last year's ...

TVS RT-XD4 Engine Platform at TVS MotoSoul 4.0. (Photo: Samreen Pall/News18) The leading bike maker TVS has kicked off the yearly motorcycling festival ‘Motoasoul 2024’ in Goa’s Hill Top. The company ...

Don't be late to the party—get ahead of hot 2025 marketing trends while they're on the rise! Discover how to reignite your marketing creativity, use AI to personalize ads in real time, spark ...

As brands plan their campaigns, the focus should shift from aggressive promotion around the holidays to instead building meaningful, emotional connections with their customers. Emotional storytelling ...