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Not sure how to write your marketing plan, or even where to start? This marketing plan template guides you through the key issues you need to cover What is a marketing plan? A marketing plan sets out ...

Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive Virginia Tech brand. Download the library or swatch files below to have for your Adobe Creative Cloud ...

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In an ideal world the annual brand planning process is a key activity in the pharma business cycle and should be seen as an opportunity for a brand leader or manager to demonstrate what they are ...

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The use of PowerPoint to create posters is the weapon of choice for smart researchers. Choose from this selection of horizontally and vertically oriented PowerPoint shows with branded backgrounds, or ...

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In this third article we will cover the importance of insight and measurement in brand planning and provide the brand planner with a checklist to assess whether their plan addresses the challenges ...

Many businesses, big and small, do not understand the important differences between branding and marketing. Mark McCulloch of WE ARE Spectacular explains why the two are important, but in different ...