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In an ideal world the annual brand planning process is a key activity in the pharma business cycle and should be seen as an opportunity for a brand leader or manager to demonstrate what they are ...

In this third article we will cover the importance of insight and measurement in brand planning and provide the brand planner with a checklist to assess whether their plan addresses the challenges ...

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Cherene is an Award-Winning Entrepreneur, Writer, Producer, Creator, and Personal Brand Marketing Expert, inspiring many through Social Media, Film, and TV. She works with businesses, professionals, a ...

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The sharpest commentary from marketing leaders on all the big issues.

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So the cultivated customer loyalty for its brand, stimulated by marketing and cemented by trial and repeat purchase, translates into power and control of its own destiny for the producer.

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