“My Target-loving girl is going to go crazy when she sees this,” one Instagram user exclaimed under the announcement post.

If you’ve recently been to the beach, or maybe a kids’ baseball or soccer game, you’ve likely seen a Bogg Bag. Known (and loved) for its functionality, durability, and fun color and pattern ...

If you saw any viral beach bag posts in the summer, it was likely for the Bogg bag. They went wild on social media, and everyone was clamoring for a bag, from teens to seniors. With their plastic ...

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This holiday season, Bogg Bag’s cult-following of customers will have a new design to put on their wish list: a red and white bullseye. The perforated plastic totes, which have rocketed to ...

Or, opt for the larger $100 Original Bag and outfit it with ... from durable EVA material, these Boggs are sturdy and resilient. Plus, they’re waterproof, easy to clean, and stylish for everyone ...

Bogg Bag’s viral popularity isn’t slowing down just yet. The functional accessories brand founded by chief executive officer Kim Vaccarella is expanding into Target on Sunday, marking its ...