If blue shampoo is used on blonde hair, you run the risk of ending up with a weird greenish hue. On the flip side, if you use ...

Blondes have been swearing up and down about the miracle of purple shampoo ... everything out with a blue shampoo." As someone who's dyed her hair brown (and blonde) multiple times, I've tried ...

Let's start with how toning shampoos for blondes work in the first place. "Purple shampoo is amazing on pale blonde hair as it neutralises unwanted yellow hues leaving the blonde bright and cool ...

Multiple videos uploaded under the hashtags see brunettes applying purple shampoo to dry hair in the hopes of achieving the same icy blonde effect ... difference in using blue shampoo.

I spoke with globally renowned hair stylist and founder of Lazou, Nicky Lazou, to figure out why purple shampoo is so appealing to blondes. Lazou says, "Lots of people with blonde hair choose to ...