Should I bake cookies or brownies? You’ve probably asked yourself this question more than once when you needed a treat to ...

Turn your Christmas into something magical with our festive sugar cookie cutouts. These delicate designs, crafted with sugar ...

There’s a problem with boxed mixes, and it’s impacting grandmas’ most beloved recipes. At some point last year, shoppers ...

Boxed cheesy potatoes are the ultimate easy-to-prepare comfort food. Make them even better with a pizza-style upgrade using ...

new product innovations (Betty Crocker cake mixes, Bisquick), a series of advertisements with Hollywood stars (Joan Crawford, Jean Harlow) and a push to standardize measurements and pan and pot ...

These "wicked popular" mixes are guaranteed to "fly" off shelves. Betty Crocker/Allrecipes Duncan Hines may have the queen of all things—Dolly Parton, of course—to help sell baking mixes, but Betty ...

Viral trends like holiday Pillsbury Shape stacked cookies are already making a comeback, and General Mills is celebrating the holiday season with new and returning products. Consumers can indulge ...

MINNEAPOLIS — This holiday season, you might pull out a Betty Crocker cookbook to find a tried and true recipe. It's one of the nation's most recognizable brands. But who is Betty Crocker?

We can't fully predict the future, but the outlook is good that you'll add one (or more) of these seven items hand-selected ...

People had feelings about it! Dozens of home bakers and even a product development scientist weighed in to not only ...