“Besides great taste, Velvet had another competitive advantage — consistency. It was one of the first brands to homogenize,” the authors wrote. After getting Velvet Peanut Butter into ...
Mark Rieth has purchased the Velvet Peanut Butter brand, an iconic Michigan name going ... me who remember and loved that distinctive Velvet taste.” He said he’s confident the company can ...
The company was known for its innovative “homogenized” process which produced a smoother, fresh, pure delicious peanut butter taste. Velvet also offers a crunchy version and will develop additional ...