Drugstore moisturizers have come a long way, offering affordable and effective solutions. Parade chatted with four ...

While cold weather often leaves skin looking lackluster, there is a hack to achieving a gorgeous complexion that goes beyond ...

Dry or mature skin especially benefits from a hydrating primer that uses hyaluronic acid and other ingredients that leave skin plump, soft and radiant. Whether you’re looking for an everyday ...

Applying makeup is not only a form of self-care that we love doing but it’s also a great confidence booster. Foundation ...

SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for ...

SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for ...

“Everyone wants makeup to last all day long, and primer is the way to achieve that.” Baked powders aren’t a gimmick—they ...

My grandmothers have some of the best skin I’ve seen — at ages 79 and 81, they’ve maintained a smooth, plump visage. It makes me excited to get older knowing that that’s what I have to ...

Laura Geller shared makeup tips for women over 40 including her recommendations of primer, baked powder, white eyeliner, and ...