SKIN-SMOOTHING & GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a soft-focus effect for ...

The 20 Best Primers for Dry Skin of 2023 Story by Lisa DeSantis, Theresa Holland • 5y ... "I would make sure to use a primer that is hydrating and has radiance to make the skin appear ...

When you buy through our links, Business Insider may earn an affiliate commission. Learn more Maintaining great hair can be pricey. If you shell out for costly salon visits, you may be interested ...

E.l.f. Cosmetics is recognizing what a cult classic its Power Grip Primer has become with a campaign ... about the new Dew Cloud Ultra Hydrating Lip Mask and Dew Cloud Ultra Hydrating Mask.