A basic hair care routine involves cleansing, conditioning, moisturizing, detangling, styling, and treatment. Here’s how to ...

If you've been thinking about changing up your look, booking in for a haircut could be the perfect way to give your ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Celebrities may have a professional team to achieve their beauty looks, but it's always an a-ha moment when we hear about a ...

Investing in a good flat iron will save you in the long run. Flat iron tech innovation has come a long way in recent years, from options with heat control to moisture-boosting technology. We tested ...

Ultra-long hair is striking on its own, but for 2025, Jenny Cho, celebrity hairstylist and FEKKAI Five Member says to add ...

I have 3c type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to ...

Want to surprise your special ones on their birthdays, anniversaries and others? Here is a comprehensive list of the top Best ...

Face-framing layers, the ‘90s supermodel blowout, and bobs (so many bobs) are bound to dominate our social media feeds. But ...

We will soon be entering 2025 and to celebrate the occasion many retailers including Ulta Beauty have rolled out incredible ...

Bobby pins are one of the simplest yet most impactful hair accessories. Here, explore over two dozen bobby pin hairstyles you ...

It has now become daunting to choose an apt hair dryer out of so many available options. Our new hair dryer merges main edge ...