Management can occur as business-to-customer or business-to-business. Relationship management can benefit from the use of data analytics and software. Companies often employ relationship managers ...

Salesforce has defined the SaaS model with its CRM suite of digital tools, applicable to a multitude of businesses.

As startups expand across industries in 2025, using appropriate tools has never been more critical for success.

In a digital world where customer relationships are paramount businesses increasingly turn to custom CRM Customer Relationship Management solutions to meet their unique needs Off-the-shelf options may ...

As a B2B marketer, your plate is probably overflowing with how-to strategies like lead generation, prospect nurturing and conversion driving. The pressure to yi ...

Customer Relationship Management is the final piece in integrating the clinical, financial and communications sides of the patient's journey.

1. Enabling new sales: CRMs track sales activities, manage pipelines and forecast revenue. These systems can help identify ...

In an age where communication is the lifeblood of personal and professional relationships, businesses increasingly find ...

The new Cisco T Plus partner model involves new Partner Success Managers, an AI guided adoption journey involving the ...

Certinia's latest release puts the emphasis on end-to-end visibility across projects, resources, finance and the customer lifecycle, while preparing the ground for future AI agents.