Don't aggressively scrub the skin, though as you should avoid friction. A thorough but gentle cleansing—preferably with a salicylic acid or benzoyl peroxide wash—is better than a vigorous scrubbing.
Benzoyl peroxide is currently available in a number ... 2.5% BPO has similar efficacy to 0.1% adapalene in inflammatory acne, with both agents having a similar side effect profile.