Business-to-consumer (B2C) marketers are making steady progress with content marketing as a key element of marketing strategy, according to a just-published annual content marketing study from ...

Digital natives aren’t like the rest of us. They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Call it ...

Storage battery major Exide Industries has been realigning its business-to-business (B2B) and business-to-consumer (B2C) with a focus on strengthening and consolidating the go to market strategy.

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...

To sustain growth, you’ll eventually need to expand your total addressable market and cater to a broader range of customers, ...

The company is moving from a B2B model to a B2C approach, focusing on fresh commerce delivery to India’s underserved semi-urban and rural markets. “In our earlier avatar, we were basically a ...

In the first of a new series, Customer-First Thinking, we explore how a massive B2B business manages to remain insight-driven and not fall into silos.

Code.org is an education innovation nonprofit dedicated to the vision that every student in every school has the opportunity to learn computer science as part of their core K-12 education. We expand ...

Curious about Claude AI? Explore our review of its features and benefits to see if it's the right choice for you.