B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective, according to ...

So what are the ways that we can get creative? Let's look at the root of that word, "creative" for a second. It stems from create. Every one of our prospective customers -- both B2B and B2C -- has not ...

In the debate about the crossover between B2B and B2C, Brave Bison’s Andy Platt and Brenda Imeson ended up with six ...

To unlock its value creation potential, we must acknowledge that B2B has its own distinct mental model that is different from B2C. While B2C is about influencing the buying behavior of individual ...