B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...

Research shows that female athletes boast twice as much engagement as their male counterparts on social media, amplifying ...

Salesforce Marketing Cloud is another comprehensive module from Salesforce. It fits for both B2B and B2C models. It allows marketers to create personalized offers and manage interactions across ...

In the motorsport context, sponsorships are not just marketing tools, but become powerful levers for creating B2B ...

Discover how LinkedIn's new video and AI tools are reshaping B2B marketing strategies and influencing buyer decisions. LinkedIn has rolled out new tools and features to support B2B marketers in ...

Data-driven, proactive suggestions provided by “recommenders” that create personalized experiences, are having a huge impact ...

As more B2B brands embrace creativity it’s essential the foundations of good marketing are not forgotten. As ever, consistency is crucial.

A major advantage of Mappls MapMyIndia is its hyper-local data, particularly for remote areas of India where Google Maps may ...

Founded in 1922, it is one of the oldest purpose-built race tracks in the world, known as the "Temple of Speed." ...

On Windows 11 (and 10), the File Compare (fc) is a command-line tool that comes part of the system, and it allows you to compare two similar files to determine how they changed over time.

If you are confused between multiple car, you can add your favourite car on our car comparison tool and compare best car in India based on prices, specifications, features, performance ...

The Panasonic Z95A marries cutting edge screen technology with the firm’s overt focus on authentic to the director’s vision ...