This is why marketing performance management (MPM) has become a key focus for many B2B marketing teams. What marketing performance management means to B2B organizations varies quite a bit.

There are some great examples of B2B marketing that play on the heartstrings, says Jonathan McCallum at George P Johnson. So, ...

Across 9 of the 10 marketing practice areas tested, only around one-fourth to one-third of B2B brands rate themselves well, indicating that overall B2B marketing performance is mediocre. Despite the ...

Hyper-targeting your marketing might seem appealing. But, for our B2B focus week, Jack Morgan of Hallam explains why the ...

Discover the latest insights from LinkedIn's B2B influencer survey, shedding light on the impact and trends of influencer ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

In today's fast-paced B2B content marketing environment, thought leadership stands out as a powerful way to build credibility ...

Artificial intelligence (AI) has transformed B2B marketing, taking what was once complex and making it simple and data-driven ...

The principle of “do less, but better” isn’t just a creative ideal; it’s a business strategy. By focusing on fewer, better ideas, B2B brands can achieve greater impact with fewer resources. It’s about ...

LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing ...

B2B marketing is evolving, and Connected TV (CTV) is leading the charge in this exciting new era. CTV is a performance-driven ...