Many have described the B2B buying process, but when you're building a buying-process map from the ground up, visualizing is easier—and, ultimately, easier to understand. We'll start with the most ...

That's partly because more B2B sales now involve multiple buyers. Businesses are taking a more collaborative approach to how ...

Younger generations and the growing influence of artificial intelligence are reshaping the business buying landscape.

Digital natives aren’t like the rest of us. They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril.

or "What's going to move this buyer forward in the process?" Online content is a vortex, and it's easy for your content to get lost in the mix. What is the role of high-quality content in B2B ...

The platform serves as an excellent research resource throughout the B2B buying process, allowing you to engage at every stage: While it may seem unconventional for DTC or B2C marketers ...

(Gleanster Research) Takeaway: 90% of the buying process is over before a B2B prospect ever talks to a sales person. Buyers are more educated than ever before, and there are more stakeholders ...

Whether it’s for a B2B or B2C business, marketing is all about generating, securing, and converting leads. However, if you’re a B2B marketer, you’ll need to utilize a different assortment of ...

LinkedIn data shows that video is now the fastest-growing format on the platform, with uploads up 34% year-over-year, and ...

TreviPay, the most-trusted B2B payments and invoicing network, has expanded its order-to-cash (O2C) offering by enhancing the buyer onboarding experience through automation. With TreviPay’s ...

B2B buyers in India say videos help inform decisions. To augment this, LinkedIn is introducing new capabilities for Live ...