That's partly because more B2B sales now involve multiple buyers. Businesses are taking a more collaborative approach to how ...

B2B buyers in India say videos help inform decisions. To augment this, LinkedIn is introducing new capabilities for Live ...

Younger generations and the growing influence of artificial intelligence are reshaping the business buying landscape.

LinkedIn data shows that video is now the fastest-growing format on the platform, with uploads up 34% year-over-year, and ...

B2B businesses have changed; 6-10 people are now involved in the B2B buying process, all with different self-interests. And most B2B buyers (65%) have also started to obtain their primary information ...

Digital natives aren’t like the rest of us. They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Call it ...

Learn about the current state of the B2B buying experience and how organizations can prepare for the future by upgrading ...

As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s ...

Research shows that female athletes boast twice as much engagement as their male counterparts on social media, amplifying ...