Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

As marketers, we know a huge shift is happening in the buying process. Nowhere is that more pronounced than in the B2B space. These days, buyers do their own research. They don't talk to salespeople ...

That's partly because more B2B sales now involve multiple buyers. Businesses are taking a more collaborative approach to how ...

Younger generations and the growing influence of artificial intelligence are reshaping the business buying landscape.

Digital natives aren’t like the rest of us. They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril.

LinkedIn data shows that video is now the fastest-growing format on the platform, with uploads up 34% year-over-year, and ...

B2B buyers in India say videos help inform decisions. To augment this, LinkedIn is introducing new capabilities for Live ...