Unlike Axe body sprays, which are a fusion of ... Now, Klingman said, when she sees big brands’ ads for whole-body deodorants ...

In this campaign (which ran May–August 2018), male personal care brand Axe's goal was to communicate with real shoppers for male deodorants to cover not just current product users but those consumers ...

They are looking for that same type of luxury scent in their deos,” says Ann Gottlieb, a development consultant who helped ...