Read on for the best Athleta Black Friday sales to shop today. I never thought I'd go for a cropped style like this one, but the Transcend V-Neck is, hands-down, my favorite tank... maybe ever.

Whether you’re an active type who hits the gym and trails, or you just love the unsurpassed comfort of activewear, Athleta’s Black Friday sale is overflowing with chic and sporty fashion deals.

But Lululemon isn't the only game in town, you know? I recently purchased Athleta's Elation leggings and my first thought when I put them on was, "Are these better than my Lululemons?" Second ...

During the earnings conference call (transcript), Gap (GAP) management noted that Athleta's comparable sales turned positive in the quarter as the reinvigoration of the brand took hold.