I opened the App Store today to find an emulator I’d read about, and a new prompt appeared under the search bar inviting me to “search the way you talk.” I hadn’t seen the prompt before on ...
Think of app store optimization (ASO) as the secret sauce that can catapult your app to the top of the search results, attracting more users and driving installs. But where does one start? Navigating ...
Unlike ads on Facebook, Google, or Instagram, which often catch users in the middle of their browsing, Apple Search Ads appear when users are actively searching for apps in the App Store. This results ...