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7 天
Amazon Wants To Sell Its Ad-Tech To Retailers. Is It A Trojan Horse?
Amazon's latest retail media announcement - offering its ad tech to other retailers - might seem like asking competitors to ...
9 天
Inside Amazon’s Retail Ad Service: The Price Of Privacy
Amazon’s Retail Ad Service uses vast data to fuel ads, but do consumers give informed consent—or understand how their ...
Marketing Dive
10 天
Amazon offers ad tech to retailers in retail media land grab
The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce ...
3 小时
on MSN
Amazon, TikTok Drive More Beauty Sales Online, Yet In-store Shopping Retains Dominance
The most significant change in prestige beauty's relationship with Amazon came in March when the Estée Lauder Cos. debuted ...
4 天
on MSN
Amazon's SWOT analysis: stock poised for growth amid AI boom and retail efficiency
Amazon.com, Inc. (NASDAQ:AMZN), the global e-commerce and cloud computing giant with a market capitalization of $2.32 ...
3 天
Amazon to lay off 200 people in its North America retail operations
The e-commerce giant said it is cutting a small number of roles after a routine evaluation of its team structures and ability ...
Marketing Interactive
8 天
Amazon unveils new ad tool for third-party retailers
Amazon Ads has launched a new service called Amazon Retail Ad Service, letting third-party retailers use its own ad tool in ...
11 天
on MSN
Amazon is selling the tech behind its $50 billion ad business to other retailers
It also plugs the retailers into Amazon’s existing advertising customers, as brands already using Amazon’s ad system can ...
11 天
Amazon Retail Ad Service Gives Other Retailers A Chance To Use Its Ad Smarts
The new service will allow other online retailers to: “Deliver contextually relevant ads by leveraging Amazon’s two decades ...
Direct Marketing News
7 天
Amazon launches new retail ad service
Amazon is expanding its advertising reach by offering its ad technology to other retailers. The new Amazon Retail Ad Service allows retailers to use Amazon’s tools to sell product ads on their ...
5 天
Comparing Amazon.com With Industry Competitors In Broadline Retail Industry
This suggests that the company has a more favorable balance between debt and equity, which can be perceived as a positive ...
Retail Dive
7 天
Amazon to end Prime Try Before You Buy
Amazon began offering Try Before You Buy as a beta program under the name Amazon Prime Wardrobe in 2017. It debuted with 1 ...
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