Millennials have long dominated as a target demographic, and brands have oriented their marketing strategies to appeal to ...

Rajeev Jain of DS Group explores the transformative power of experiential marketing in building lasting consumer connections ...

Marketing and sales funnels, while both essential, serve different purposes ... As more people come across your videos, they’ll begin to develop a degree of brand affinity that can influence the way ...

From revamping its branding to widening its market reach, the 108-year-old company is embracing a new era of growth.

Ooni's marketing team is already seeing the impact of Frequency Optimization in action: "Building lasting connections with our customers is critical for our business - it drives loyalty and boosts ...

For basketball player and star athlete Kobe Paras, style isn’t just about fashion—it’s about blending functionality with a ...

From PepsiCo to Who Gives A Crap, brands of all sizes are paying attention to the opportunities in sports partnerships, beyond simply slapping their logos down.

UKG, a leading provider of HR, payroll, workforce management, and culture solutions, today announced that Sarah Hodges will join the company as chief marketing officer (CMO) on January 6, 2025. Hodges ...

A consensus of 25 different Wall Street analysts has predicted an average 12-month price for Coca-Cola of $72.00. This would ...

Find out the latest and upcoming warehouse sales, clearance sales, private sales events and more happening islandwide. Also check out Happenings category for special non-sales events. Get Singapore ...