Spin Master is now the maker of toy royalty: the Rubik’s cube, Etch-a-sketch, Kinetic Sand and Tech Decks. It is also behind Hatchimals, Paw Patrol, Bakugan, Gabby’s Dollhouse and Monster Jam.
There has been one bright spot: adults who are buying toys for themselves. Dubbed “kidults”, these grown-up toy aficionados are big spenders. Those aged 18 and older accounted for 18 per cent of total ...