(Excluding Yeezy, which sells mainly via DTC, the company’s DTC business grew 17%, per the release.) Within DTC, Adidas’ owned ... with its momentum and the boost it got from what he called ...
Adidas generated millions from its first "drop" of Yeezy trainers ... for the recent second release of the trainers, which is likely to give it a further financial boost. JD Sports said it had ...
Shoppers were waiting outside stores from midnight to grab a pair of Adidas Yeezy Boost 350s. Within minutes of their release at 09:30 BST, the £180 shoes were being resold online for double the ...