The Mattel toy’s enduring popularity after 56 years stems from its cross-generational appeal and connection to car culture.

Hot Wheels has been one of Mattel’s steadiest lines of business. It was the only one of the company’s “Power 3 Brands ... Stanichi sees adult car enthusiasts as a pool of potential ...

A new study reveals a staggering number of elderly Americans experiencing cognitive decline continue to drive, raising ...

Stanichi sees adult car enthusiasts as a pool of potential customers. So, Mattel seeks out any opportunities to put the two in the same sentence: There are live events like the Hot Wheels Legends ...

And it's not just the target audience of kids ages 3 to 10 playing with them these days. It's now adults collecting ... say that everyone’s first car is a Hot Wheels car,” says Roberto ...

We’ve test-driven the latest Tesla Model Y electric car with seven seats and love how efficient and east to drive it is ...

As the car nut in the family, I’ve been commissioned by my younger sister to help her find her first “adult” car ... which seems reasonable for a three-year old example with 41,000 miles ...

If you’re looking for more adult presents, take a look at our holiday Guide to Gifts for Car ... three feet tall and packs a lot of action into a small footprint. This motorized Hot Wheels ...

The Infiniti QX60, which got a complete makeover two years ago, returns for 2025 with prices starting at $50,200 (plus $1,350 ...

Ticket sales open today at 10 a.m. ET for all five major race weekends scheduled for 2025 at Mid-Ohio Sports Car Course.