WASHINGTON—John Lawson, longtime broadcast alerting advocate and founder of the AWARN Alliance, said he is stepping down as its executive director to work full-time in his position as co-founder of ...
Privately-held ad tech giant Mediaocean has inked a definitive agreement to acquire Innovid, an independent software platform for advertising creation, delivery, measurement and optimization for ...
IRVINE, Calif.—Viant Technology said it has expanded its agreement with Disney Advertising that’s focused on making premium connected TV, video and display inventory addressable and biddable for more ...
Following the recent launch of the MyFree DirecTV free-ad supported package of 70-plus streaming channels, DirecTV has launched eight new channels catering to such interests as food, film, crime, ...
PHILADELPHIA and REDWOOD CITY, Calif.—Xumo, the streaming platform joint venture of Comcast and Charter Communications, has reached an agreement to make its premium ad inventory programmatically ...