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Marketing Dive
8 小时
Will 2025 be a year of contradictions? Here’s what the numbers say
In 2024, fragmented privacy laws, AI use and an uncertain financial landscape disrupted the marketing landscape, and next ...
Marketing Dive
7 小时
‘That’s that me espresso’ martini: Absolut, Kahlúa mix it up with Sabrina Carpenter
In a cultural play, the Pernod Ricard brands collaborated with the pop star behind song-of-the-year contender “Espresso” on a cocktail kit.
Marketing Dive
5 小时
M3 Group acquires Troy-based strategic communications agency roundtable6
M3 Group, a leading marketing and strategic communications agency headquartered in Lansing, Michigan, today announced its acquisition of roundtable6, effective Oct. 1, 2024. This strategic move marks ...
Marketing Dive
1 天
Apple begins selling News ads directly as its advertising ambitions grow
Axios reported that the tech giant is no longer relying on third-party vendors and is pitching marketers on ad units within ...
Marketing Dive
1 天
Bose CMO on driving the brand’s cultural impact and the coming AI shakeout
Jim Mollica, Bose’s first global marketing chief, spoke with Marketing Dive about evolving the 60-year-old brand through more ...
Marketing Dive
1 天
Monopoly Go! looks to stay on top with star-studded campaign
To boost a game that has pulled in more than $3 billion in revenue in its first year, Scopely is running ads across TV, ...
Marketing Dive
1 天
Instacart orders first Super Bowl ad as its marketing evolution continues
Sports marketing has been a growing focus for the grocery ordering platform since undergoing a brand refresh and appointing a ...
Marketing Dive
2 天
Trade Desk tries to shake up streaming TV with content-agnostic strategy
The new operating system aims to address advertising supply chain issues and conflicts of interest around content in the ...
Marketing Dive
2 天
How Kleenex’s new visual identity serves as a platform for storytelling
The Kimberly-Clark brand tapped Turner Duckworth and FCB for a brand refresh and new campaign, respectively, as it marks its ...
Marketing Dive
2 天
Adam Driver turns 5-star Amazon reviews into theatrical monologues
The Hollywood star amps up the drama of “deeply personal” reviews in time for Black Friday week and Cyber Monday deal events.
Marketing Dive
1 天
Sociable: Snapchat teams with ‘Wicked’ for first Sponsored Snaps
Following the reveal of the ad solution in September, Snapchat users in the U.S. will receive a direct video message ...
Marketing Dive
3 天
Lexus marks 25 years of ‘December to Remember’ with nostalgic ads
Two new commercials under the brand’s long-running holiday campaign see it continuing to focus on striking a balance between ...
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