Use this checklist to evaluate your systems, uncover inefficiencies and ensure seamless, personalized experiences.

Customer churn isn’t just a sales problem — it’s a marketing one, too. Avoid these mistakes to help build sustainable growth.

From high-tech tools to thoughtful workspace enhancers, these gifts will show your marketing team you appreciate their unique ...

What goes into a successful AI integration? Leadership commitment, data governance, workforce skills and a whole lot more.

Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. For the first 24 days of November, U.S.

Use your marketing data as a strategic asset to anticipate trends, optimize resource allocation and drive growth.

Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset ...

“You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker, a consultant in customer-focused ...

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Google, Microsoft, Apple and Meta are battling for AI supremacy. Can newcomers compete, or is integration the ultimate advantage?

It’s been a tough year for diversity, which is bad news for marketers and companies’ bottom lines. Most recently, Walmart, Ford, Molson Coors, Lowe’s, Boeing (which really should be focusing on other ...

Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here's how you can ...