What is low cost & differentiation strategy? A company must have a thorough understanding of costs and how to continuously reduce them in order to pursue the low-cost strategy. It is crucial that the ...

One of the most abused words in the industry, differentiation is also often strangely ignored. The first 'differentiation' surrounds the product. It needs an examination of its differentiating ...

In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...

In 1980, Michael Porter devised three generic strategies that a company could employ to gain a competitive advantage. Cost leadership, differentiation, and focus are the three. Why are differentiation ...