But before we get into each tool in detail, how do you calculate your marketing ROI? First, you start by setting marketing objectives for each campaign Then, you identify and name the KPIs that you ...

If you remember nothing else, remember this: Your CAC (Total Marketing Cost / Total New Customers) is worthless without knowing your CLV ((T x AOV) * AGM) * ALM. Aim for a CLV:CAC ratio of roughly 3:1 ...

To succeed, we must demonstrate measurable business outcomes of our marketing activity and clearly understand the ROI. This poses a significant challenge with budgets at their lowest point since ...

HTEC, a global consulting, software, and digital solutions development company, is excited to announce the launch of a new DevEx ROI calculator and we ...