Brands are increasingly recognizing the potential of AI for both creative and operational purposes, despite some hesitation. Coca-Cola is one of the most prominent brands incorporating AI into its ...
The internet is malding over Coca-Cola’s Christmas ... using a text-to-video AI generator, and likely a few passes in a video editor to make sure the Coca-Cola logo wasn’t riddled with ...
In addition to the commercials, Coca-Cola launched CreateRealMagic.com, which allows people to use AI to reimagine some of Coca‑Cola’s iconic holiday imagery and characters. The site ...
Brands must ensure that AI-generated content doesn’t perpetuate biases or stereotypes. Coca-Cola is one of the most prominent brands incorporating AI into its advertising. The company’s AI ...
Innovation in AI and technology is also being leveraged to optimize operations, a move management expects to enhance Coca-Cola’s ability to anticipate consumer needs. Coca-Cola projects balanced ...
This is one of three new advertisements Coca-Cola has released for the upcoming Christmas season, created using generative AI technology. The ad, titled “Secret Santa,”demonstrating stunning ...