在第七届中国国际进口博览会(以下简称“进博会”)上,ZARA母公司大中华区总裁白晨铭在接受北京商报记者采访时表示,近期ZARA出现“关小店、开大店”的现象,是由于品牌正在不断调整优化门店,以适应中国市场新的消费需求。 多渠道发展 近两年 ...
在世界快时尚领域,ZARA无疑是一家有名的巨头企业,其产品风靡全球,在中国也一度风光无限,然而就在最近ZARA系品牌却出现了持续的撤退情况,这个国际快时尚巨头是怎么败退中国的? 一、ZARA系持续大撤退?
Zara Atelier offers one garment, six ways - and with unlimited possibilities". A spokesperson for the ASA said: "We've received 50 complaints about this ad. Complainants argue that the imagery ...
Spanish fast-fashion giant Zara has pulled an ad campaign after some people said that images included in it resembled recent photos showing the ongoing conflict in the Middle East. The campaign ...
Zara says it "regrets" a "misunderstanding" about an ad campaign criticised for using photos resembling images from the Israel-Gaza war. It has pulled the remaining pictures following days of ...
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