Adidas has about 1.2bn euros (£1bn; $1.3bn) worth of Yeezy shoes sitting in storage. Mr Gulden said the firm had decided to sell some of the merchandise, instead of donating it, because it did ...
Adidas generates millions from Yeezy sales Adidas Kanye West's Yeezy shoes 'collectors' items' Adidas cuts Kanye West ties over anti-Semitism Adidas said it now planned to sell its remaining Yeezy ...
At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s ... to drive hype and resale prices on shoes in the secondary market.