Adidas plans to sell remaining stocks of Yeezy sneakers from its defunct partnership with Kanye West, for at least the price it cost to make them. The firm cut ties with the rapper and fashion ...
Kanye West’s Yeezy brand was iconic ... Instead of complaining about the design of the shoes, most complained about the price. Building on the Echo Collection, it features digitally-inspired ...
Adidas has about 1.2bn euros (£1bn; $1.3bn) worth of Yeezy shoes sitting in storage. Mr Gulden said the firm had decided to sell some of the merchandise, instead of donating it, because it did ...
At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and ... been known to drive hype and resale prices on shoes in the secondary market.
(Excluding Yeezy, which sells mainly via DTC ... [so] the increase in full-price sales was significantly stronger.” According to Gulden, the brand’s better-than-expected Q3 results have ...