West designed trainers under the Yeezy brand and Adidas said the loss ... aiming to make sure that 50% of the products it sells in China are designed specifically for the Chinese market.

While the decision to end its partnership with Yeezy had a major negative impact ... The firm's business in China was also impacted by Beijing's strict zero Covid measures that saw major cities ...

Yeezy debuted "Beauty and the Beast" during his China shows, and that appears to be what he's tapped as a lead single heading into Bully. The 47-year-old released a dreamy visual for the track on ...