In theory, it should be uncomplicated to produce scannable, simple, easy-to-read web copy. The reality: writing web content is rarely a simple task. Web content needs to be accessible to anyone who ...

If you want to break into freelance writing, here are some tips on how to start freelancing and build your portfolio from a ...

This tool does more than merely drafting emails; it can generate a range of content, from formal business ... making it adaptable to different writing scenarios. With the expansion to web access, ...

Web users are task oriented and in a hurry. They scan rather than read. Therefore, the best strategy for writing web content is to make it scanable. Most of what follows is based on this premise. A ...

Having excellent content isn’t of much use if users can't locate it by ... website and are an important part of complying with accessibility standards for the web. Google's search engine (and ...

It took me a while to realize this about my own approach to Web page writing, but I have two different ... I were writing a letter or brochure I use this approach when I am writing a content page or a ...

Before you begin crafting content, determine the goal of your web page/website ... Using best practices for writing for the web will result in: Search Engine Optimization (SEO) is the practice of ...

Content managers must be well rounded and self-running: They might have writing skills, but do they also have Web knowledge? They might have management skills, but do they also have industry expertise ...