Advertisements that featured one of the world's most popular athletes as a spokesperson helped General Mills, Inc., generate record sales for Wheaties, its oldest brand of cereal. We’re long-term ...

Former NBA star Shaquille O'Neal tells us why he didn't sign a deal with Wheaties, even though they asked him twice, and how he chooses his endorsements. The following is a transcript of the video.

New York Liberty forward Jonquel Jones is the latest top athlete to be featured in a State Farm ad, reflecting higher ...

NFL brothers, T.J. Watt and J.J. Watt, are the first duo and first brothers to be featured on the Wheaties iconic orange cereal box that will go on sale in August. Can't Miss Play: Huge INT!

re)Covering the Iconic'' is a series of posters using ''Jet'' magazine covers and Wheaties cereal boxes to celebrate prominent Black figures from Pennsylvania history. (Emma Lee/WHYY) From Philly and ...