John Deere has one of the industry's most recognizable brands, but the company's unforgettable slogan, Nothing Runs Like a ...

Advertisements that featured one of the world's most popular athletes as a spokesperson helped General Mills, Inc., generate record sales for Wheaties, its oldest brand of cereal. We’re long-term ...

Former NBA star Shaquille O'Neal tells us why he didn't sign a deal with Wheaties, even though they asked him twice, and how he chooses his endorsements. The following is a transcript of the video.

General Mills? Wheaties is mobilizing its cereal boxes to trigger engagement when consumers have a few extra minutes to kill while eating breakfast. Wheaties is using augmented reality to liven up ...

New York Liberty forward Jonquel Jones is the latest top athlete to be featured in a State Farm ad, reflecting higher ...

Former NFL defensive end J.J. Watt, Pittsburgh Steelers linebacker T.J. Watt will become first brother pair to appear on Wheaties box. WWE Superstar Seth Rollins wakes up with "GMFB" and reveals ...

Here’s all the branding news we’re following this week. This week in branding news, Cheerios bulked up, Orangetheory dialed ...